Day 0101
Idea Discovery
Students identify real-world problems, form teams, and begin turning observations into business ideas.
Programme structure
Six days. One real venture.
Every stage is practical and interactive. Younger students focus on confidence and creativity; older students go deeper into strategy, finance, and technical thinking.
Programme structure
Six days. One real venture.
From first idea to live market, students move through a practical journey of research, strategy, building, pitching, and selling.
- Day 0202
Market Research
They test assumptions through surveys, interviews, competitor research, and real feedback.
- Day 0303
Money, Value & Strategy
Cost, pricing, profit, customer value, and how to make practical business decisions.
- Day 0404
Build & Brand
Create the product, prepare materials, develop branding, and shape the message.
- Day 0505
Pitch Day
Present the venture in a university-style setting and answer questions with confidence.
- Day 0606
Live Market
Sell the product, handle real customers, track outcomes, and reflect on what worked.
Age groups
Two age brackets. Same standards.
01
Ages 9–13
Years 5–8
Confidence, creativity, and the courage to start. Enterprise and Investors programmes.
02
Ages 16–18
Years 11–13
Strategy, finance, and working a room. The Industry programme.